MAG LURES INC.

| MAG LURES INC. - EST 2022 | 

Premium Handcrafted Fishing Lures - Made in USA

Launching in early 2022, the Mag Lure brand was introduced in conjunction with the expansion of Xtreme Lure Creations. With more than a decade of experience in custom hard bait paint, product design and modification, owner Rob Jordan set out to bring many of his personal ‘creations’ to life in handcrafted production runs available to the public. 
Remaining true to the handcrafted , custom building processes that our customers appreciate was paramount in the founding of MAG. Our mission is provide anglers with proven, high performance fishing lures that bring true innovation and craftsmanship into a market overwhelmed with mass produced offerings. Striving to bend the rules of lure engineering while utilizing ‘old school’ manufacturing techniques is who we are and it’s something we take pride in. 

Quality . Innovation . Performance .